FIRST JEANS

12,5 oz 100% organic cotton denim.

The history of denim is as timeless and durable as the material itself. Originally produced in the French city of Nîmes under the name sergé de Nîmes, denim has been used for workwear since the mid-19th century. The most common denim is indigo denim, where the warp yarn is dyed while the weft remains undyed. This gives denim its characteristic blue colour on the outside and lighter colour on the inside, as well as the natural fading that develops with wear.

Our organic cotton is cultivated and harvested from non-genetically modified plants, without the use of chemical fertilisers or pesticides. The denim used for these trousers is our signature mediumweight quality. Please note that denim may vary in tone due to the dyeing and washing process. With indigo-dyed garments, some dry colour transfer may occur. This is a natural part of the character of denim.

Wash inside out with similar colours at 30°C. Use a mild detergent without bleach to help preserve the colour and fabric. To maintain the shape and character of the denim, avoid washing more often than necessary and allow the garment to air between wears. Do not tumble dry. Please be aware that indigo dye may transfer onto lighter fabrics and surfaces, particularly when new.